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  • Writer's pictureJonathon Jundt

Outcome Independent Loyalty

Consumer loyalty is fundamentally a time dependent question and ultimately related to the duration of quality or utility. If one engages a product or service they are led to believe is for someone like them and it fails in seconds, loyalty can exhibit parity with the duration of effect. The induced exception might be professional sports and politics as they tend to evoke primordial territorial and relational tendencies which can be outcome independent. Familial loyalty varies and is not addressed.

"In this idea originated the plan of the 'Lyrical Ballads'; in which it was agreed, that my endeavours should be directed to persons and characters supernatural, or at least romantic, yet so as to transfer from our inward nature a human interest and a semblance of truth sufficient to procure for these shadows of imagination that willing suspension of disbelief for the moment, which constitutes poetic faith. Mr. Wordsworth on the other hand was to prop." Samuel Coleridge

Why not extend this idealistic narrative to professional sports and politics utilizing mobile technology and television thus transferring the inward nature and semblance of truth sufficient to procure a suspension of disbelief for the day, month, year, or decade?

What other mechanism would or could possibly provoke an individual living in squalor to vote for the same political party representing them for decades or the same fan to purchase tickets, clothing, themed parties, or engage in contracts to view televised programming to a perennially losing team? The goal may be elongation of the willing suspension of disbelief also referred to as the customer experience.

“If you don't know what you want, you end up with a lot you don't.”

-Fight Club (Charles Michael Palahniuk)

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