• Jonathon Jundt

Label Liability

Labeling one a genius offers the ultimate extinguishing of ideas and potential. It is, in its essence, a linguistic retreat when threatened by misunderstanding. It presupposes an indefatigable lack of challenge to the concepts of interest. The term is the lovechild of commonplace ignorance and a measured idea based on reasonable thought.


Ego serves a role in reducing failure through expectation and subsequent execution. More often ego results in limited chronological success through blind followers, misdirected resources, and fear of failure.


Brilliant, magnificent, novel, trailblazer, unicorn, and visionary are but a few terms used to distance and hypnotize the observer, or target, into normalcy.


Understand once and for all that humans do exist who produce in the realm of curiosity and humanitarian benefit with an effort grounded ability to make the future more interesting.



“Anyone who considers arithmetical methods of producing random digits is, of course, in a state of sin.”

John von Neumann



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